Advertising is the best way for products and companies to introduce and promote their product. There are several types of advertising for example there are commercials, billboards, newspaper and magazine ads, computer pop ups and product placement in television shows and movie. Product placement is having a company pay for their product to be shown or used in a move i.e cereal boxes in episodes of "Seinfeld".
Singers, rap artists, actors and actresses, athletes and political figures are used alot in promotion of a product to show the regular peron aka the consumer that these famous people use this product, why shouldn't I. For example Derek Jeter for Ford cars or Tiger Woods for Gillete.
Everywhere you look there is an ad trying to sell or influence you to buy their product over a rival companies product. Like when people were taking the pepsi challenge, pepsi was promoting their soft drink while bad mouthing and making coca cola look bad.
Thursday, December 9, 2010
chapter 10 blog
With new technology there comes change in how books are purchased and read. Being able to purchase and read books online has deminished the actually physical act of buying a hard cover a paper cover book and sitting down and reading it. This is hurting book stores like Barnes and Noble and libraries all over the U.S.
With popular book series of the past becoming very popular movie series alot of people are just waiting for the movie to come out and saving time and not reading the book. For example the Harry Potter series, and the Narnia series. These are both very popular and high selling shows at the box office when they come out.
Personally i do not read books of any kind except for assignments, hardly ever for pleasure. For me when i'm relaxing i don't always like to strain my mind and have to use my imagination, I want to just look at the television or a computer screen and be entertained.
With popular book series of the past becoming very popular movie series alot of people are just waiting for the movie to come out and saving time and not reading the book. For example the Harry Potter series, and the Narnia series. These are both very popular and high selling shows at the box office when they come out.
Personally i do not read books of any kind except for assignments, hardly ever for pleasure. For me when i'm relaxing i don't always like to strain my mind and have to use my imagination, I want to just look at the television or a computer screen and be entertained.
Wednesday, December 8, 2010
chapter 9 blog
Personally i really enjoy magazines not gossip just basically sports magazines like ESPN or Sports Illistrated. I dont care about the celebrity world and the latest whos dating who gossip but i guess this is what sells and is most popular overall. Its entertainment and thats what is bought at the news stands and if people see that these celebrities have flaws like every day regular people it makes them feel better about themselves.
Magazines are great for waiting rooms and things like that because if you have a variety of types every person can find something they can relate with. There are gossip, sports, cooking, cleaning, mens, womens, outdoors and shopping ads for peoples entertainment.
Basically to me magazines are great time consumers with a little insite and alot of intresting pictures that keep my attention long enough to get to my dentist appointment.
Magazines are great for waiting rooms and things like that because if you have a variety of types every person can find something they can relate with. There are gossip, sports, cooking, cleaning, mens, womens, outdoors and shopping ads for peoples entertainment.
Basically to me magazines are great time consumers with a little insite and alot of intresting pictures that keep my attention long enough to get to my dentist appointment.
Chapter 8 blog
In my opinion news paper is on a steady decline to extinction. With an increase in technology and the conveinience of having the paper in the palm of your hand via your cell phone or ipad news paper is just not as popular. Not having to wait for the paper to be delivered or going to buy the paper is a benifit that having access to it on your phone or ipad provides.
Reading a paper takes time out of a persons day where as you only read what you want to when it is online and you dont have to spend time thumbing thrue the many pages of advertisements and things you do not want to read. And sometimes the paper can be very awkward the way it folds and is sometimes very frustrating.
In this day and age news is spread so fast that by the time the news paper comes out in the morning it is old news. Most die hard news paper lovers are of the older variety and thats because thats all they have known and most do not use modern technology like the younger generation does.
Reading a paper takes time out of a persons day where as you only read what you want to when it is online and you dont have to spend time thumbing thrue the many pages of advertisements and things you do not want to read. And sometimes the paper can be very awkward the way it folds and is sometimes very frustrating.
In this day and age news is spread so fast that by the time the news paper comes out in the morning it is old news. Most die hard news paper lovers are of the older variety and thats because thats all they have known and most do not use modern technology like the younger generation does.
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